Project Portfolio
Case Studies
Flora Bowley Designs
​Click on the "Peek Inside!" button for more details, research, and an inside look at each course.
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Client: Flora Bowley
Project: FREE FLO Creative Community ​
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Role: Visual Designer, Marketing Strategist, Community Manager
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Problem: In a post-pandemic world, students are struggling with a lack of community and inspiration, as well as feeling overwhelmed and burnt out from stress and social media, and having trouble making time for art.​
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Goal: To create a simple, accessible online community to support students in making their artwork, connecting with one another, and staying inspired.
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Outcome: 600+ students registered, generating over $200,000 in revenue in the first 7 months.
Client: Flora Bowley
Project: REUNITE Virtual Retreat
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Role: Visual Designer, Marketing Strategist, Community Manager
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Problem: Flora Bowley wanted to translate her signature five-day in-person retreat into a virtual workshop to accommodate students around the world, while retaining the feeling of an intimate, immersive experience.
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Goal: To create an aesthetically beautiful, affordable, and easy-to-use experience for students no matter where they are in the world to learn, paint, and connect with each other across time zones.
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Outcome: 1,300+ students registered, generating over $220,000 in revenue.
Client: Flora Bowley
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Project: Fresh Paint Online Course
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Role: Visual Designer, Marketing Strategist, Community Manager
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Problem: Artist Flora Bowley has taught her painting process to thousands of students internationally for the past decade. She found many students were copying her style and imagery instead of innovating their own, resulting in work that was derivative and lacking in originality.​
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Goal: To create an online course focused entirely on finding your own style.
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Outcome: 2,500+ students registered, leading to over $400,000 in revenue. The Fresh Paint online course was also turned into a book, published by Quarry Books.
Client: Flora Bowley
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Project: Real Time Live Online Course​
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Role: Visual Designer, Marketing Strategist, Community Manager
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Problem: After creating multiple large-production, in-depth online courses, Flora Bowley wanted to create a simple subscription program that was easy to produce, and could upcycle previously created content into a new package for intermediate students who wanted to stay inspired and continue their painting practice in a supportive community.​
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Goal: To create a course series that was filmed and streamed live and included upcycled bonus content, available to monthly subscribers.
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Outcome: 5,500 purchases, leading to over $110,000 in revenue.
Graphics and Layouts
Flora Bowley Designs
The Collective online course feature product image, created in Canva, for use on e-commerce platform.
Together Apart online course feature product image, created in Canva, for use on e-commerce platform.
Printable PDF design, created in Adboe Illustrator, with guidelines for students in Fresh Paint online course's virtual art show.
REUNITE virtual retreat online course banner, designed in Adobe Illustrator.
Navigation buttons for Fresh Paint online course landing page, designed in Adobe Illustrator, based on vectorized brush strokes.
REUINTE online course navigation page, featuring buttons for reach day designed in Adobe Illustrator.
Venn diagram graphic created in Adobe Illustrator for the Fresh Paint online course.
Navigation graphics, designed in Canva, for REUINTE Month of Creative Wellness landing page.
Menu navigation buttons for Fresh Paint online course, designed in Adobe Illustrator.
Social media graphic, designed in Canva, for online painting sale.
Social media graphic, designed in Canva, for online giveaway.
Video production and optimization for YouTube channel.
Graphics and Layouts
P. Flynn Design
Catalog cover, designed in Adobe Photoshop, for P. Flynn Design.
Catalog page, designed in Adobe Photoshop, for P. Flynn Design.
Catalog page, designed in Adobe Photoshop, for P. Flynn Design.
Graphics and Layouts
Whole Foods Market
In-store poster, designed in Adobe Illustrator, for the Whole Foods Market Greenway store.
Company award-winning reusable shopping bag, designed and illustrated in Adobe Illustrator, sold in stores in the United States and Canada.
In-store flyer, designed and illustrated in Adobe Illustrator, created for the Whole Foods Market floral department.
Company award-winning reusable shopping bag, designed and illustrated in Adobe Illustrator, sold in stores in the United States and Canada.
Chalkboard sign, designed in Adobe Photoshop and hand painted with paint markers, to promote Grand Central Bakery bread at Whole Foods Market.
In-store banner, designed and illustrated in Adobe Illustrator, created for the Whole Foods Market to promote apple season.
Chalkboard sign, designed in Adobe Photoshop hand painted with paint markers, to promote fair-trade Blessing Baskets at Whole Foods Market.
Chalkboard sign, designed in Adobe Photoshops and hand painted with paint markers, to promote Good Soap at Whole Foods Market.
Personal Projects
Self-Initiated Projects
Repeat pattern design, hand drawn and designed in Adobe Photoshop.
Repeat pattern design, designed in Adobe Illustrator.
Repeat pattern design, hand drawn and designed in Adobe Photoshop.
Apron with pocket, hand sewn, illustrated, and screen printed with natural dyes.
Branding for side art and craft business, Thread Nest. Full website here: www.threadnestshop.com.