Hello, I'm Tina.
I work with creative and innovative leaders to develop brand strategy, human-centered design, and diversified income streams to meet current market opportunities and challenges with grace and resilience.
Here's how I got here:
Career Journey
March 2022 - Present
Tucson, Arizona
June 2017 - March 2023
Portland, Oregon
January 2017 - September 2017
Portland, Oregon
March 2015 - June 2017
Portland, Oregon
February 2016 - January 2017
Portland, Oregon
November 2012 - February 2015
Tigard, Oregon
August 2011 - November 2011
San Francisco, California
June 2006 - January 2008
New York, New York
Freelance Digital Consultant and Creative Studio.
Tina Grecchi​
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Works with clients, companies, and nonprofits to develop digital strategy, online courses, IT tech support, and diversified income streams.
Digital Communications Manager.
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Developed brand strategy, directed marketing, and led product design, communications, and sales to meet target goals for Flora Bowley, an entrepreneur with an art, education, and retail business.
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Exceeded targets and generated over $1 million in revenue by conducted user research, product design, project management, and marketing launches for four robust online courses
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Generated $800,000 in annual revenue by leading digital marketing, international retreat and event coordination, and e-commerce sales.
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Grew online community by 200% through development of brand identity, web and graphic design, video production, content optimization, and copy writing.
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Collaborated with team members, directed contractors, led employee training, and worked with B2B partners, building long-term relationships.
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Led public-facing communications, managed customer relations, questions, and communities.
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Brand Consultant.
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Developed a revitalized business plan, brand strategy, and mission statement to grow one of Portland’s premier recording studios, housed in a historic public library, under new ownership.
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Generated high-value sales by developing wedding and event rentals and growing client and B2B relationships.
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Art directed photo shoots for magazines and publicity.
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Created a series of sold-out, live-recorded concerts to grow word-of-mouth marketing.
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Designed and implemented a BIPOC scholarship, offering a free day of studio time to BIPOC artists every month, and built relationships with diverse partners and organizations.
Graphic Designer.
Created original designs and press-ready files for greeting cards, stationary, and signage, and managed e-commerce product listings. Developed catalogs, line sheets, press releases, and marketing materials for B2B trade shows, agents, and retail customers.​
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Supported P. Flynn Designs in opening its first retail location by designing popular stationary products, growing sales through marketing materials, and assisting business expansion.
Marketing Manager.
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Collaborated with business owner to implement long-term and short-term brand and marketing strategy for a rapidly growing acupuncture, massage, and retail business.
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Led digital marketing. Created original content, improved site’s SEO, composed newsletters and social media posts, conducted market research, and grew online presence.
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Generated substantial profit increase by creating a new yoga studio, transforming an unused space from a liability into an asset. Recruited and interviewed teachers, led employee hiring, designed branding, managed renters, and promoted events.
Store Graphic Artist.
Collaborated across teams, with corporate marketing leaders and store management, to develop effective and on-brand messaging and merchandising. Created digital layouts, posters, illustrations, and graphics for multiple store locations.​​
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Designed an award-winning reusable shopping bag, featured in Whole Foods Market stores across the United States and Canada.
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Opened new store location by developing uniquely branded digital graphics and custom-illustrated hand-lettered signs, murals, decor, printed materials, and permanent artwork.
Digital Content Writer. (Internship)
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Three-month internship mentored by Juxtapoz’s Illustration Editor to create blog posts for the digital branch of Juxtapoz Magazine.
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Curated visual content, researched international contemporary artists, reviewed art shows, and composed articles featured on the www.juxtapoz.com blog.
Gallery Assistant.
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Assisted artist’s studio and fine art gallery in daily administrative and creative tasks.
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Provided exceptional customer service for gallery guests, international sales inquiries, and gallery-hosted events.
Education
Gratitude + Mentors
Savannah College of Art and Design
Bachelor of Fine Arts
Savannah, Georgia
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3 Blocks, Certificate of Completion
Barcelona, Spain, 2022-2023
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Digital Marketing Certificate of Completion
Online, 2024
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Pima Community College
Project Management Fundamentals (In Progress)
Online, 2024​​​
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I wouldn't be here without all of the teachers, colleagues, mentors, friends, family members, authors, thinkers, and guides who have supported me along the way.
Teachers including Ronnie Stern, Patricia Navarino, Doris Louie, Cayewah Easley, Michael Lawton, Oriol Texidor, Piotr Perski, Mark Larre, Scott Sutton, Stacie Bloomfield, and my mom (my first art teacher!) encouraged my creative growth, and for that I'm forever grateful.
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Colleagues, collaborators, and mentors including Alex Grey, Allyson Grey, Hannah Stouffer, Flora Bowley, Lee Mun Wah, Emily McDowell, Keneshia Raymond, Niema Lightseed, Liberty Gonzalez, Sherri Mitchell, Monica Rose Kelly, Lynzee Lynx, and Jon Sue, provided opportunities for me to grow my skills and learn from their wisdom.
