Hello, I'm Tina.
I work with creative and innovative leaders to develop brand strategy, human-centered design, and diversified income streams to meet current market opportunities and challenges with grace and resilience.
Here's how I got here:
Career Journey
March 2023 - Present
Portland, Oregon
June 2017 - March 2023
Portland, Oregon
January 2017 - September 2017
Portland, Oregon
March 2015 - June 2017
Portland, Oregon
February 2016 - January 2017
Portland, Oregon
November 2012 - February 2015
Tigard, Oregon
August 2011 - November 2011
San Francisco, California
June 2006 - January 2008
New York, New York
Brand Strategist + Visual Designer.
Tina Grecchi​
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Providing coaching, strategy, design, and technical support to a wide range of passion-driven organizations, artists, and entrepreneurs.
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Digital Operations Manager + Senior Visual Designer.
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Led creation of all digital assets and brand strategy for Flora Bowley Designs, Inc. Designed web layouts and graphics, online course design on Wordpress and Mighty Networks, graphic design assets for social media and newsletter marketing, print and product design, and video editing.
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Developed out-of-the-box digital marketing strategy, product design, project management, and implemented product launches.
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Designed and launched multiple robust online courses enjoyed by thousands of students worldwide. Created a 500+ person membership community from the ground up, and worked with partners and licensing agents to grow diverse revenue streams and passive income.
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Directed web development team in keeping the user interface optimized, conducted surveys and research of customers and clients, and maintained constantly focused on improving the digital user experience and staying current with trends and updates.
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Managed international retreats and virtual student community of 50,000+ participants. Gathered user data to drive product innovation while provided technical support, guidance, and solutions for users.
Branding Consultant.
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Developed business plan and strategy to revitalize, innovate, and grow existing revenue to meet financial targets of a unique recording studio and event space during a leadership transition.​
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Optimized current assets and generated new revenue streams by diversifying services to include weddings, performances, and events.
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Art-directed photo shoots for magazines, digital marketing, and promotions.
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Created sold-out, live-recorded concerts .
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Designed marketing materials, website updates, posters, and social media content.
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Spearheaded DEI innovation and composed an updated, inclusive mission statement. Designed a BIPOC scholarship to offer greater access to audio recording and event space to marginalized groups.
Graphic Designer.
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Designed custom catalog layouts, line sheets, press releases, and promotional materials for trade shows, agents, clients, and customers in the stationary industry.
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Created original product designs and copywriting for greeting cards and stationary.
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Formatted press-ready files for professional printing.
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Managed e-commerce product listings.
Marketing Manager.
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Designed and implemented long-term and short-term business strategy to maximize and expand revenue channels, directed wellness center operations, and led employee hiring.
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Created all digital content and copywriting, composed bi-monthly newsletters, and maintained updated website and online presence.
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Spearheaded market research to lay groundwork for re-branding.
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Developed a new yoga studio, interviewed teachers, renters, and promoted space rentals, increasing business revenue by 25%.
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Composed contracts, managed clients, and handled all aspects of studio operations.
Store Graphic Artist.
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Designed an award-winning reusable shopping bag, sold in 18 stores in the Pacific Northwest and Canada.
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Created design layouts, posters, digital and hand-drawn illustrations, and graphics for in-store marketing at multiple store locations, including original brand assets for a new store opening.
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Produced custom illustrated and hand-lettered signs, murals, decor, and artwork.
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Collaborated with our in-store marketing team, store leadership, and corporate design leads to develop effective messaging and merchandising.
Digital Content Writer. (Internship)
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Researched artists, curated visual content, and composed articles for the Juxtapoz.com blog, the digital branch of Juxtapoz Magazine.
Gallery Assistant.
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Provided tech support and customer service to global clientele.
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Greeted and interacted with art gallery guests and clients.
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Assisted the gallery and studio in administrative tasks, creative support, and in hosting events.
Education
Gratitude + Mentors
Google UX Design Professional Certificate
Certificate of Completion
Online, 2023
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Certificate of Completion
Online, 2023
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Summer Block Certificate of Completion
Barcelona, Spain, 2022​
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Savannah College of Art and Design
Bachelor of Fine Arts
Savannah, Georgia, ​2008
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I wouldn't be here without all of the teachers, colleagues, mentors, friends, family members, authors, thinkers, and guides who have supported me along the way.
Teachers including Ronnie Stern, Patricia Navarino, Doris Louie, Cayewah Easley, Michael Lawton, Scott Sutton, Stacie Bloomfield, and my mom (my first art teacher!) encouraged my creative growth, and for that I'm forever grateful.
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Colleagues, collaborators, and mentors including Alex Grey, Allyson Grey, Hannah Stouffer, Flora Bowley, Lee Mun Wah, Didier Sylvain, Emily McDowell, Niema Lightseed, Phoenix Rose Geritz, Liberty Gonzalez, Sherri Mitchell, Monica Rose Kelly, and Jon Sue, provided opportunities for me to grow my skills and learn from their wisdom.
