Project: Medicinal Poetry Online Couse
Role: Visual Designer, Marketing Strategist
Problem: After having created multiple large-production, in-depth online courses, artist Flora Bowley wanted to create a simple, monthly subscription program that was easy to produce, and to upcycle previously created content into a new package for intermediate students who wanted to stay inspired and continue their painting practice in a supportive community.
Goal: To create a monthly course that was filmed and streamed live, available to monthly subscribers or a la carte.
Solution: Using a Mevo camera that could produce multiple camera angles from a single lens, controlled by a smart phone, we could live-stream the courses directly onto her website. In each course there was a goodie bag of bonus content, painting lessons, and playlists to stay inspired.
Outcome: 5,500 purchases, leading to over $110,000 in revenue.